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Driven by Dreams - 75 years


It starts from dream to conception. 

In celebration of 75 years of Porsche Sports cars, Porsche has launched a dynamic new digital presentation of its brand purpose, Driven by Dreams. Inspired by Ferry Porsche's relentless pursuit of his dream to build the perfect sports car when he could not find it anywhere else. 

Porsche, Wallpaper* and Lusion are proud to present a cutting-edge blend of technology, art, and animation that encapsulates Porsche’s Driven by Dreams brand ethos. Digital studio Lusion has created a short film inspired by Ferry Porsche's dream of a modern sports car, using generative art and expressive motion graphics to illustrate the evolution of the creative process from the spark of conception to the distinctive flowing silhouette of the Porsche that started it all, the 356/1. To watch the full film, click here.

Contact Porsche Centre Norwich  info@porschenorwich.co.uk for any of your Porsche enquiries or to find out more on Driven by Dreams, read the full news article by clicking here.